Author: Tom Manke Social media marketing used to be a term associated with ‘business to consumer’ companies like Coke and McDonald’s. The B2C social marketing approach had improved customer engagement…

Author: Tom Manke Many B2B marketers and business owners are still daunted by digital campaigns, using social media marketing or search engine marketing. Yet it’s a fact that you need…

Author: Tom Manke   Let’s finally face it – most B2B companies are clueless in nailing their social media marketing strategies. This shouldn’t come as a surprise since social media…